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Designing for the user instead of your portfolio – Wade Shearer

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Designing for the user instead of your portfolio - Wade Shearer

// Three important questions you should always yourself about your users

  1. Are they happy?
  2. Is it easy?
  3. Do they trust it?

// Google Wave – Build for the user

Wave was built for the builders of the app. Wade’s belief that the reason why the app failed was the lack of user feedback and understanding of there motivations

// Wander – Maybe the wrong app

App built for connecting with other people to learn other languages. After doing user research they discovered the reason users used the app was to more of connecting with people in different countries in the same vein as having a PenPal.

  • Wrong app, Built for learning language
  • Built another one for interacting with people across the world.
  • Ask yourself, what is the reason people use our application

// User Experience

  1. Is the way a person feels about using a product, system or service
  2. Highlights the experiential, affective, meaningful and valuable aspects of human…

// Interaction Design

  1. Is the practice of designing interactive digital products, environments and services
  2. It has an interest in form but its main focus is on behavior
  3. It is synthesis and imagining things as they might be, more so that focusing on how things are.

“Interaction Design is heavily focused on satisfying the needs and desires of the people who will use the product where other disciplines heavy focus on designing for stakeholder of a product.”

// Tips for the everyday UX Designer

  1. Don’t wait to be told
  2. Your opinion doesn’t matter its your users opinion that matters more. You’re a power user of your app and your perspective is jaded.
  3. Don’t rely just on color as a differentiator for buttons. 8% of men are colorblind so use other differentiate such as shape.
  4. Don’t make them select a credit card type
  5. Don’t ask for city and state user the computer to determine it. Zip code first

// The UX Designer’s Toolset

  1. User surveys / testing
  2. Wireframes and prototypes
    • Don’t show color
    • Stay off the computer as long as you can
    • White board
  3. User flows
  4. Experience Maps??
  5. Story Telling
    • Sketch them out like a movie
    • The mark of a good UX Designer is in how well they can tell the story
  6. Design Patterns
  7. User Profiles and Persons
    • Research users either in person, over the phone or through research
    • Humanizes our users
    • Cold stops any conversation that starts with “It would be cool if…” or “I’d like it if…”
    • We’re doing this for “Janett” and this is the number one feature she needs/wants.
  8. Content Inventory
    • Use a wall? Sticky note
  9. A/B testing
    • Use it with mock ups
    • Use it with wireframes
  10. Content Style Guide
    • Living prototype, Prototype tools?
    • Protoshare application – Look into
    • Marty Keg?

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